In this interview at the shop.org conference I spoke with Stefanie Botelho CEO of Fitzroy on how she is aiming to "make wholesale fun" for speciality retailers.
Fitzroy is online wholesale for buyers looking to stock well chosen goods for little ones.
Fitzroy pulls together a well rounded assortment of the toy industry and feature independent toymakers side-by-side with more established brands that want to scale with specialty retailers.
Fitzroy wants to make “wholesale” modern, easy, and fun and laying a foundation for a retail movement that celebrates small business owners - the designers, mompreneurs, founders, and inventors who share a different point of view through their independent brands and specialty retailers.
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