Find out what Coin is and how it helps facilitate mobile payments and transactions for retailers. One of my pet peeves when working with retailers is the need to look ahead for strategic decisions when considering technologies they need to use.
The challenge many people have is the pace of advice and expertise is often looking back several years and that has resulted in the phenomenon of "retailers falling behind of Consumers".
What is obvious is that the fasted growth retailers are the ones pushing the envelopes on technology, not the ones playing safe and using what was proven to work 5 or even 2 years ago.
Examples abound but you can see how even simple innovation in the delivery of the same products can resonate with today's shoppers - companies such as Bonobos, Warby Parker, Treadless, Gilt, Rent the Runway and hordes more retailers are using technology in different ways to sell the same product most retailers already sell, and taking market share every day from traditional retailers.
Yet, the vast majority of local, brick-and-mortar retailers keep doing the same things over and over and wonder why things are not working! Mobile payments is a space where even if you, as a retailers are not directly delivering the payment method to the shopper you need to know what is going on so you can take advantage of what consumers are using and "be where the puck is going" instead of always running after the puck and rarely catching it.
Check out what Karthik and team are doing at Coin at:
wearables@onlycoin.com.
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