LIVE SHOPPING MARKET REPORT 2
After releasing the first report on the livestream shopping market [link to first report] in november 2020 we received additional information about more companies involved in the space so we are releasing a 2nd report with even more companies. The way the market is expanding we expect this will become a regular update with more companies coming to the scene regularly.
1. BulBul - India
BulBul is a live shopping app in India started in 2018.
Bulbul is India's first live streaming video shopping app. Our mission & motivation is to make online shopping real by making it fun, engaging & social. Our network of 'experts', present and explain various products and their features in different Indian languages that are both relatable and contextual.
2. Bambuser AB
Bambuser falls squarely into the shoppable video category, with proprietary streaming technology and a white-label experience developed for top retail brands. The company has developed technology that makes online shopping interactive. Influencers hosting live streams can link directly to products on the brand’s website, and they can answer questions from viewers from within the video platform. Bambuser was actually designed in a way that encourages engagement by allowing the audience to share what they feel and having that show up on the video screen for all to see.
3. BUYWITH
An online broadcasting shopping platform for influencers and brands to shop with their followers in real-time! A new way to shop with followers and monetize influence.
4. Caast
Caast is a Live video shopping solution integrated into your E-Commerce site. It is the solution that helps your e-commerce site to be more appealing to your customers, and increasing traffic and sales.
Step 1: Choose the product(s) you would like to caast and the presenter(s) who will represent you
Step 2: We help you seting up your live show to the highest standards! From the framing and lighting to the audio capture... Everything is checked!
Step 3: You're all set! Launch the live directly on your e.commerce site. Analyze your statistics and keep the replay online!
It is with a QVC format livestream shopping offering, they are focused on working with sports personalities and other celebrities and have raised 15 million.”
Simple integration for a guaranteed ROI.
Upgrade your e-commerce site to 15 minutes with the best in digital sales animation thanks to the Caast solution.
5. Clicktivated
Clicktivated is all about providing brands with ways to develop “shoppable experiences” online. The company’s interactive solutions connect viewers to products and information through video experiences. This works especially well for retail brands that post videos on their e-commerce websites and product pages. Rather than waiting until the end of the video to see a list of featured products, customers can click on the video itself to see the items being promoted. They can then click on those items to purchase them immediately. Clicktivated says this non-intrusive approach helps protect the integrity of the brand and the content.
6. Facebook:
11/17/20: RetailDive
Facebook debuts shoppable live streams with Anne Klein
For Anne Klein, live shopping offers a brand a chance to engage with its customers and venture into an emerging e-commerce channel, Effy Zinkin, COO at Anne Klein-owner WHP Global, said in a statement.
Jesse Gre Rubinstein, granddaughter of Anne Klein's founder and brand ambassador will host each of the events. The first episode of the series launched last week, with additional shows set for Black Friday and Cyber Monday. The final sales event will take place on Dec. 15.
The series is a continuation of the brand's effort to connect with consumers remotely. Anne Klein launched the "Women Who Do" series to reach consumers who were increasingly livestreaming content from home during the COVID-19 pandemic. The strategy also follows the acquisition of Anne Klein by WHP Global, a brand management company, in 2019.
Facebook joins other companies, including LG and TikTok, in experimenting with shoppable livestream content. The launch of the series with Anne Klein comes after the social network introduced a shopping section on Facebook in August. As the coronavirus pandemic continues, brands have been forced to connect with homebound consumers from afar.
7. HapYak
The HapYak enterprise interactive video platform is used by brands to create interactive video experiences and shoppable ecommerce stories. HapYak is made for professional brands. It’s found a way to monetize brand interactions by creating “shoppable narratives'' and interactive product pages that brands can embed in online videos. Those interactive product pages are set up to push customers along the path to purchase. Brands can also embed quizzes, chapters, and other elements designed to drive engagement into their video content.
8. Livescale.tv
https://www.crunchbase.com/organization/livescale
Through their multicloud SaaS platform, Livescale allows to create LiveShopping events on any web environment, providing live video streaming, engagement modules (chat/quizz/survey/...) and instant checkout, directly connected to your eCommerce platform. Get data, audience ownership & improved revenues by creating persona
Livescale gives brands a way to deliver live shopping experiences when they can’t meet with customers face-to-face. It leverages in-store experiences to encourage in-video purchases. Brands that frequently work with influencers can add product links to sponsored videos posted on YouTube and other channels, with a seamless checkout process so viewers don’t have to leave the video they were watching to complete their transactions. The company says its video streaming e-commerce solution has a 9.5% average sales conversion rate.
9. MikMak
MikMak lets brands unify their digital storefront across online retailers. Rest easy knowing consumers get to choose where they want to shop, all over the internet.
Accelerating eCommerce for Multichannel Brands
MikMak provides eCommerce marketing analytics and eCommerce enablement software to accelerate online sales for brands.
The MikMak Platform helps brands across the United States, Canada, and Europe win market share by shifting them to an eCommerce first mindset and enabling data driven decisions.
10. Spin
Spin is all about live stream shopping. The retail tech startup offers brands a way to show off their products without relying on social media or traditional advertising. Influencers can use the platform, too, when they “go live” with their favorite products and host virtual try-on sessions. Spin connects to multiple e-commerce platforms to sync product information, along with order management and fulfillment. One thing that separates Spin from competing video shopping solutions is its shopper influencer network, which brands can tap into to find influencers to partner with on upcoming projects.
Spin is an interactive livestream shopping platform that keeps you connected to the live feed WHILE you make a purchase — no backtracking to finish the video, and no hunting through the comments section to find a product link.
Spin connected retailers and brands with shoppers from around the country. From big-name brands you know and love, to tiny downtown boutiques you wish you could spend more time in, you can browse them all here.
11. Styledby.io
One to One video shopping
Explore real products, in a real store, with real people, virtually
Be greeted by our stylist concierge, just as you would if you walked into a real store
Invite friends and family to join in and discuss with you and your stylist
Your stylist is there to guide you, wherever and whenever you need.
13. Verishop
Verishop is a premium lifestyle destination for everyday luxury in fashion, beauty, home and more. Verishop aims to be a go-to lifestyle shopping destination. The Verishop app is a social shopping platform where you can find more than 1,000 vetted brands across women's and men's clothing.
Verishop Inc., a social e-commerce platform that sells lifestyle goods, is introducing a live group shopping feature on its mobile app.
The feature, called Shop Party, lets users set up an online shopping event at a dedicated time and invite five friends to join. During the event, people can see what other friends are browsing, chat via video and text, see what’s in everyone’s shopping bag and “like” what others have chosen.
The goal is to engage consumers with an experience that captures some of the social feeling of a trip to bricks-and-mortar stores with friends. “What we have been trying to do is making shopping more of a community experience, so live shopping is obviously the Holy Grail,” said Imran Khan, co-founder and chief executive of Verishop.
14. Yeay
Yeay, a Gen Z video network for selling things, raises $4.9M
https://techcrunch.com/2017/06/05/yeay-a-gen-z-video-network-for-selling-things-raises-4-9m/
In a world of fake news YEAY wanted to build a space you could trust for product reviews and recommendations. That’s why we teamed up with WOM. Using their blockchain technology we’ve created a community for people to share honest recommendation videos with one another about the lifestyle products, services and experiences they love. Those videos get quality-checked by other members of the community to keep the whole thing honest-- and everyone, from the people who create the content, to the people who rate it, gets rewarded for their value.
Video is the name of the game in social media these days, as Facebook and Instagram continue to ramp up features to grab users from Snapchat, and Twitter moves into 24-hour news broadcasting partnerships to push more engagement. Now a startup from Berlin, Germany hopes a focus on video will help it break open a new market for e-commerce: Generation Z.
Yeay (pronounced “yay”) is a new mobile app aimed at 12-18-year-olds (or 13-18 in the case of the U.S.) that provides a platform to buy and sell things for themselves or on behalf of other brands — using short Snapchat-style video stories as its main medium, and pushing entrepreneurship by tapping into what Yeay founder Melanie Mohr sees as a key hallmark of “Gen Z” consumers: “everyone wants to be a creator.”
15. WhatNot
Whatnot is a live stream platform and marketplace that allows collectors and enthusiasts to connect with their community to buy and sell verified products on a safe and secure platform. Whatnot's live stream shopping platform captures the excitement of the in-person collector experience, allowing communities and fandoms to connect in real-time and geek out with their favorite sellers over holy grail pieces and new products alike. Whatnot is based in Los Angeles, CA.
