What is shoppable livestream commerce, and why retailers and DTC brands should pay attention.
In this interview Darius spoke with with Richard Kestenbaum on Shoppable Livestream ecommerce. Richard is a cofounder and partner of Triangle Capital and has been a investment banker for over 35 years, with a great deal of experience advising clients in merchandising businesses, specially in the retail and consumer sector.
Some of the topics we discussed were:
- What is shoppable livestreaming
- Difference between QVC and shoppable livestreams
- Role of community in the future of shopping
- The metrics associated with shoppable livestream commerce
- What's happening in China
- Engagement
- Why livestreams perform better for shopping
- Problems with heavy and ongoing discounting
- Role of the sales associate.
Links of mentioned companies:
p.s. also be sure to checkout or research on the livestream shopping market.
Interview with Intel on AI developments in their products for retail and commerce
Interview with Intel on AI developments in their products for retail and commerce
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