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Interview with Richard Kestenbaum on Shoppable Livestream ecommerce | RetailTechPodcast
0:00 42:44

Interview with Richard Kestenbaum on Shoppable...

Interview with Richard Kestenbaum on Shoppable Livestream ecommerce

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What is shoppable livestream commerce, and why retailers and DTC brands should pay attention.


In this interview Darius spoke with with Richard Kestenbaum on Shoppable Livestream ecommerce. Richard is a cofounder and partner of Triangle Capital and has been a investment banker for over 35 years, with a great deal of experience advising clients in merchandising businesses, specially in the retail and consumer sector.

Some of the topics we discussed were:

- What is shoppable livestreaming

- Difference between QVC and shoppable livestreams

- Role of community in the future of shopping

- The metrics associated with shoppable livestream commerce

- What's happening in China

- Engagement

- Why livestreams perform better for shopping

- Problems with heavy and ongoing discounting 

- Role of the sales associate.

 

Links of mentioned companies:

Triangle Capital

AndLuxe

Shopshops 

CommentSold

Visional Commerce

p.s. also be sure to checkout or research on the livestream shopping market.

 

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