Interview with deputy CEO of Rezolve Ai, Arthur Yao

Topic background:

 

Agentic Commerce refers to a new paradigm in digital commerce where autonomous or semi-autonomous AI agents assist buyers (and sometimes sellers) throughout the shopping journey—researching, recommending, negotiating, and even transacting—on behalf of users. It blends conversational AI, real-time decision-making, and task automation, enabling a shift from traditional search-and-click models to goal-driven commerce.

Agentic commerce is still early, but the B2B landscape is already taking shape. Key opportunities include:

1. Agent Infrastructure Providers (Agent-as-a-Service)

Companies that offer platforms for others to build, deploy, and host AI agents.

Examples: CrewAI, Lindy, LangChain, Vocode

Opportunities:

White-labeled agents for retail, travel, healthcare, etc.

Vertical-specific toolkits (e.g., inventory access, booking systems)

 

2. Agent Commerce Marketplaces & Plug-ins

Offer APIs or tools to plug into consumer-facing agents.

For Brands: APIs to surface products, pricing, availability, offers to AI agents.

For Retailers: Integrate product catalogs and inventory feeds for visibility in agent ecosystems.

 

3. Enterprise Agent Deployment (B2B Internal Use)

Using agentic systems inside a business—for example:

Sales agents to assist reps with research and outreach.

Customer support agents that handle more than just basic FAQs.

Procurement assistants to automate vendor comparison and purchasing.

 

4. Retailer Enablement Tools

Tools to help brands and stores create and manage AI agents for customer interactions:

Agent creation studios (like no-code bot builders but smarter)

Agent analytics dashboards (measure agent effectiveness)

CRM & POS integration layers

 

5. Local Services & SMB Tooling

Agents designed for small businesses, particularly those in services or physical retail.

Boutique shopping agents

Local appointment-booking agents

Automated client follow-ups

 

6. Voice & Video Commerce APIs

Agentic systems that support real-time voice or video shopping experiences can be sold to:

Home improvement stores (e.g., agent gives virtual walkthroughs)

Fashion boutiques (e.g., agent books stylists and curates looks)

 

Strategic B2B Advantages

Retailers gain visibility and conversion uplift via agent integrations.

Manufacturers can go direct-to-consumer via embedded agents.

Marketplaces can onboard agents to reduce support costs and increase conversion.

Platforms (e.g., Shopify, Salesforce) can offer native agent support as upsells.

 

Agentic Commerce = The New Distribution Layer

Just like mobile apps and marketplaces created new channels, agents are the next surface for product discovery and decision-making. B2B players who provide tools, infrastructure, or visibility to these agents are in a strong position.

 

Episode:

Watch on YouTube

 

Rezolve AI PLC is a London-based technology company specializing in AI-driven solutions for the retail and e-commerce sectors. Founded in 2016, Rezolve AI offers a suite of products designed to enhance customer engagement and streamline the shopping experience. The company's flagship offerings include:

BRAiN Commerce: An AI-powered platform that provides real-time product recommendations and personalized shopping assistance. 

BRAiN Checkout: A streamlined, one-click checkout system aimed at reducing cart abandonment and improving conversion rates.

BRAiN Assistant: A post-purchase support tool that offers ongoing customer service, including assistance with product care, shipping, and returns.

Rezolve AI's proprietary large language model (LLM), known as "brainpowa," is specifically trained on e-commerce data to deliver accurate and contextually relevant interactions, minimizing issues like hallucinations and model drift. The company has established strategic partnerships with major tech firms such as Microsoft and Google to expand its global reach and integrate its solutions into broader technology ecosystems.

As of March 2025, Rezolve AI transitioned from Rezolve AI Limited to Rezolve AI PLC and is publicly traded on the NASDAQ under the ticker symbol RZLV. 

 

Arthur Yao – Deputy CEO and CEO of China at Rezolve AI

Arthur Yao serves as both the Deputy CEO and the CEO for China at Rezolve AI. He is recognized as a visionary leader with a strong background in technology and business innovation. In his role, Arthur is responsible for spearheading transformative strategies that leverage advanced AI solutions to deliver exceptional value in global markets. He has a proven track record of driving growth and building strategic partnerships, effectively bridging cultural and industry divides to unlock opportunities across diverse sectors.

Arthur's expertise is particularly focused on the convergence of technology and the Chinese market. He has successfully facilitated the entry of global organizations into China, resulting in significant growth. His extensive network across multiple industries enables him to foster win-win partnerships and advance Rezolve AI’s presence and impact in the region.

In a recent interview, Arthur discussed the challenges of integrating AI into retail, noting that traditional chatbots often provided incorrect responses and frustrated customers. He emphasized that Rezolve AI's solutions offer helpful, conversational AI that enhances the shopping experience. Arthur also highlighted the importance of partnerships with Microsoft and Google in shaping the company's future, stating that these collaborations bring substantial awareness and notable leads to Rezolve AI.