Interview with Oren Inditzki GM of Online Stores at WIX on the future of Commerce Platforms
Interview with Oren Inditzki, GM of Online Stores at Wix on the current state and future of e-commerce, particularly for small businesses.
Wix's platform is highlighted for its comprehensive tools enabling merchants to establish, manage, and grow their online presence across multiple channels, including branded stores, apps, and social media integration.
Discussion on the impact of AI, specifically Generative AI and advanced machine learning algorithms, on various aspects of e-commerce, such as website creation, business management, and customer-facing tools, along with their potential to enhance the shopping experience and streamline operations.
The concept of MCP (Model Context Protocol) is also introduced as a key enabler for AI agents to interact and transact directly with e-commerce platforms in real-time.
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