Back to podcasts

The state of online Ratings and Reviews - interview with Bazaarvoice



In this interview at the eTail West 2017 conference I spoke with Kelly Davis-Felner Director of Client Marketing at Bazaarvoice about how online ratings and reviews have evolved in the last few years and the new services Bazaarvoice is providing customers.


The state of online Ratings and Reviews - interview with Bazaarvoice

Ratings and Reviews have been a part of the online shopping equation since the 90s and contribute to both improved revenue per visitor and conversion.  With Bazaarvoice being a leading provider of ratings and review solutions to ecommerce retailers I was interested to learn how reviews have evolved over the years and if their effectiveness has changed as well as what other things Bazaarvoice is helping retailers with.

Bazaarvoice has several other products they have launched in the recent years including:

- Curations, which is designed to harvest visual social content such as videos and photos that consumers post on social meda related to a specific product and it displays this media on product pages to help lift the conversion.

- An advertising product which draws on the reach of Bazaarvoice serving 3 or 4 online shoppers with their products to highly target ads to consumers that are searching for specific products.

They also have an annual report called the Bazaarvoice Conversation Index which covers how consumers are searching and shopping for products today.

We also discussed how Ratings and Reviews are growing globally, and most importantly how to handle negative reviews.

 

I hope you enjoy this interview and look forward to hearing your thoughts at @retailtechpodcast and would love if you subscribe to our newsletter and forward this page to your friends.

 

Related News

SG Americas Securities LLC Acquires 77309 Shares of Bazaarvoice, Inc. (BV)

06-26-2017

Bazaarvoice logo SG Americas Securities LLC raised its stake in shares of Bazaarvoice, Inc. (NASDAQ:BV) by 306.5% during the first quarter, ...Read more


Bazaarvoice, Inc. (NASDAQ:BV) Runs 3.16% For the Week

06-26-2017

Bazaarvoice, Inc. (NASDAQ:BV) shares have moved 3.16% on the week. The stock closed the most recent session at $4.90 after seeing 1325547 ...Read more


-$0.06 EPS Expected for Bazaarvoice, Inc. (BV) This Quarter

06-25-2017

Bazaarvoice logo Wall Street analysts forecast that Bazaarvoice, Inc. (NASDAQ:BV) will post ($0.06) earnings per share for the current quarter, Zacks ...Read more


Buy/Sell Signals for Bazaarvoice, Inc. (BV) and Sage Therapeutics, Inc. (SAGE)

06-25-2017

Shares of Bazaarvoice, Inc. (NASDAQ:BV) are making a strong comeback as they have jumped 42.03% since bottoming out at $3.4 on Jun. 27, 2016.Read more


Study Shopper Seasonality

06-25-2017

To inform this strategy for the upcoming 2017 season, we analyzed Bazaarvoice Network data from last year's back-to-school season to uncover ...Read more


$49.74 Million in Sales Expected for Bazaarvoice, Inc. (BV) This Quarter

06-24-2017

Bazaarvoice logo Equities research analysts forecast that Bazaarvoice, Inc. (NASDAQ:BV) will report sales of $49.74 million for the current fiscal ...Read more


Bazaarvoice (BV) Getting Somewhat Positive News Coverage, Study Finds

06-24-2017

Bazaarvoice logo Media coverage about Bazaarvoice (NASDAQ:BV) has trended somewhat positive this week, according to Accern Sentiment.Read more


Bazaarvoice, Inc. (BV) Stake Cut by Engineers Gate Manager LP

06-23-2017

Bazaarvoice logo Engineers Gate Manager LP decreased its position in Bazaarvoice, Inc. (NASDAQ:BV) by 3.9% during the first quarter, according to ...Read more


Bazaarvoice (BV) Getting Somewhat Negative Media Coverage, Accern Reports

06-23-2017

Bazaarvoice logo Media headlines about Bazaarvoice (NASDAQ:BV) have trended somewhat negative this week, according to Accern Sentiment.Read more


Tale of the Ticker: Bazaarvoice Inc (BV) Moves on Volume

06-23-2017

Bazaarvoice Inc (BV) shares are moving today on volatility 0.42% or $0.02 from the open. The NASDAQ listed company saw a recent bid of $4.82 and ...Read more