"The world's leading retailers create value for their customers by crafting unique experiences at compelling prices."
The Retail Value Proposition covers three principal components that retailers employ to design and manage the customer experience: Environment, Selection, and Engagement (ESE).
In this episode we discuss the key attributes of retail in today's world as well as topics such as:
- Cognitive lock-in,
- The future of humans in retail,
- The technology gotchas for retailers, and more..
You can order the book on Amazon.