In this interview at the shoptalk 2018 conference I spoke with two guests, Aran Hamilton, co-founder and president of Vantage and Conor Ryan co-founder and SVP of StitcherAds. Both companies are helping omni-channel retailers use the massive amounts of data they capture and turn it into experiences to help shoppers within the retailers and brands' various touch points.
Marketing and advertising are the cornerstones of a successful brand. The most important part of any brand or retailer's work is HOW. With so many touch points, channels and formats to reach existing and prospective customers it's critical to decide on the select projects that deliver the best ROI, while testing other options.
While at Shoptalk 2018 I had the opportunity to speak with two companies that are innovating on how to use the massive amounts of data companies have and where to reach customers on social media.
Vantage is in the business of transforming the data retailers capture into useable insight and then into actions.
StitcherAds helps brands and retailers build automated, data-fueled Facebook & Instagram campaigns that convert online & in-store. For more info on StitcherAds' omni-channel solutions.
You can contact the StitcherAds retail team firstname.lastname@example.org.
You can connect with Vantage on Twitter @gotVantage.
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