In this interview I spoke with Michael Osbourne from SmarterHQ - a marketing optimization company. We discussed topics such as High Value Disengaging Segments and Attrition Risk Flags and many more key aspects on how today's successful B2C marketing processes work.

Listen to this episde as I speak with Michael about what SmarterHQ does and the following topics:

- What is a Contextual Marketing Engine.

- What are the predictive capabilities including identifying High Value customers which might be leaning towards attrition and how to prevent it.

- How they use Artificial Intelligence and Machine Learning in processing information from over 70 sources.

- Is it important for customers to know the details around the "secret sauce" vendors use?

- What is a typical implementation cycle and what happens after that.

- The revenuw model and target customer segments (and working with startups)

- What is the "propensity-to-purchase" model.

You can find more information at the SmarterHQ website.

I hope you enjoy this episode and appreciate sharing it with friends and colleagues.

Related Interviews

Bringing In-Store Promotions into the Connected Age - Interview with Interactions Marketing

What is Analytics as a Service? Interview with Tim Falls from Keen.io

What is Predictive Marketing and how it can help Retailers