In this interview I spoke with MPP Global SVP Melissa Pegus on subscription commerce, media business dynamics and workplace diversity. Melissa has an extensive background in e-commerce and subscription business models and currently a member of the senior executive team at MPP. Subscription commerce is a growing trend among brands and retailers and MPP helps companies with the payment as well as other aspects of the subscription mode. We also discussed subscriptions in media and publication and last but not least her background and what companies can do to improve diversity in all aspects of business.
Subscription commerce is a growing trend among brands and retailers and MPP helps companies with the payment as well as other aspects of the subscription mode.
Subscriptions are also the holy grail in media and publication so we spent a few minutes going into the friction and dynamics of how news publications such as the Winnipeg News Sentinet is testing the micropayments waters.
And last but not least her background and what companies can do to improve diversity in all aspects of business.
And some special snippets:
- The formula to assess if subscriptions are a fit for your business,
- Type of products that are better for subscription,
- Dynamics of subscriptions in the grocery business,
- IoT and subscriptions,
- What is a subscription management platform and some of the features.
MPP Global provides a subscription and billing platform to a range of companies including retail and media.
You can connect with Melissa on Linkedin.
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