In this interview at the Shoptalk 2018 conference in Las Vegas I spoke with Drew Giovannoli, product marketing manager at Bazaarvoice. To understand the latest consumer needs and expectations when it comes to e-commerce personalization Bazaarvoice recently partnered with ResearchNow to survey more than 1,000 consumers in the United States to learn what consumers were experiencing across five key industries — Apparel, Health and Beauty, Sporting Goods and Equipment, Home Improvement, and Auto Parts and Accessories. We discuss the different aspects of how personalization is views in 2018 and what tools and services Bazaarvoice is working on.
Personalization is a buzzword in any e-commerce, retail or consumer-facing technology these days, but what does it mean exactly? And what's the range of specific features or benefits customers are expecting for a more personlized e-commerce experience?
To understand the current consumer experience with personalization in e-commerce, Bazaarvoice partnered with ResearchNow to survey more than 1,000 consumers in the United States (US). We wanted to know what consumers were experiencing across five key industries — Apparel, Health and Beauty, Sporting Goods and Equipment, Home Improvement, and Auto Parts and Accessories.
The discovered three key points and one big takeaway:
1. Shoppers want help finding products and value a more personalized experience
2. There’s a big gap between the promise of personalization and the reality; consumers often don’t feel like product recommendations are relevant to them
3. Bad product recommendations make for a bad customer experience, and can lead shoppers to avoid certain retailers
Listen to this interview to learn more.
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