Big Four Grocers Under The Microscope: Six ways Tesco is deploying <b>retail technology</b> | RetailTechPodcast

Big Four Grocers Under The Microscope: Six ways Tesco is deploying retail technology

Tesco highlighted its future direction with two particular actions mid-way through 2018, which comprised the decision to close down its Tesco Direct business and to open a cashless store that included a trial of a 'Scan and Go' type proposition. One of the more exciting areas in retail right now, according to Paul Wilkinson, former head of technology research at Tesco Labs now head of product for space, range and display, is the connected home - that links people's consumption with their buying actions - whereby it can help the individual to make the actual purchases. Such a move highlights the effort being made to bring the various components of the Tesco business together in order to provide a seamless experience for the customer. Increasing numbers of customers are choosing to pay with Pay+ in Tesco stores, says Mark Loch, digital wallet and group payments strategy director at Tesco: "It delivers a simple and fast checkout experience, a transaction limit up to £250, and automatic collection of Clubcard points in a single scan at the checkout." Such is the level of shoppers paying for goods by card that Tesco felt compelled to trial its first cashless store - albeit in a purpose-built Express convenience at its headquarters in Welwyn Garden City. Of more interest from a technology perspective at the same Welwyn store is the trial among 100 Tesco employees of a 'Scan Pay Go' app that enables a frictionless shopping experience. Tesco recognised it was hard for people with specific dietary needs to search on its website for products, according to Simon Mayhew, online retail insight manager at IGD, who says: "The Tesco website was not sophisticated enough so Tesco partnered with Spoon Guru which uses artificial intelligence and expert nutritional expertise to surface many more [relevant] products." Read more