Amazon Personalize, Forecast bring Amazon.com's AI techniques to AWS customers | RetailTechPodcast

Amazon Personalize, Forecast bring Amazon.com's AI techniques to AWS customers

Amazon Web Services on Wednesday introduced a new set of tools that bring cloud customers the same AI capabilities that power Amaon.com, in the form of an API. Amazon Personalization is a real-time personalization recommendation service, while Amazon Forecast offers time-series forecasting. For Amazon Personalize, customers give Amazon a set of variables related to their customers, such as page views, conversion rates or demographic information. From there, Amazon Personalize effectively spits out a recommendation via an API. "These are private models, they're only yours," Jassy said. Personalize is similar to Sagemaker, Amazon's fully managed machine learning service, Jassy explained - but at this level of the stack, customers only have to submit the inputs. Amazon Forecast uses time series forecasting built for Amazon.com. Amazon does all the work, like selecting hyper-parameters and training the models, to provide a time series forecast. Amazon Forecast can be integrated with more traditional supply chain software like SAP and Oracle Supply Chain. Read more