Zebra Survey Finds Two-Thirds of Retail Store Associates Believe They Can Provide Better ... | RetailTechPodcast

Zebra Survey Finds Two-Thirds of Retail Store Associates Believe They Can Provide Better ...

LINCOLNSHIRE, Ill.-(BUSINESS WIRE)-Zebra Technologies Corporation, an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, today revealed the results of its 11th annual Global Shopper Study, analyzing the attitudes, opinions, and expectations of shoppers, retail associates and retail decision makers. The results show that two-thirds of surveyed associates believe that if they are equipped with tablets, they could provide better customer service and improve the shopping experience. Most surveyed retail decision makers and store associates concur that shoppers can have a better experience with technology-equipped sales associates. Nearly 80 percent of retail decision makers - compared to 49 percent of store associates - agree that staff checkout areas are becoming less necessary due to new technologies that can automate checkout. More than one-half of shoppers believe they are better connected with their smartphones than store associates. Both shoppers and store associates believe that shoppers are better connected to consumer information than store associates. Nearly seven in 10 store associates reported that electronic shelf-labels would have a positive impact on the customer experience, and 54 percent of surveyed shoppers are likely to read them. Read more