Why conversational commerce could mean the death of websites | RetailTechPodcast

Why conversational commerce could mean the death of websites

Most businesses thought brick-and-mortar retail would disappear and the website would reign supreme. While websites can be a good source of information for consumers, businesses often find themselves swimming against the tide here. With websites, consumers are forced to find and read a series of static pages to get answers. From our experience working with brands across industries, we predict the death of the website is imminent and the first major brand is on track to close its website in 2018. As soon as the first website is switched off, the dominos will fall quickly. We won't need to browse websites or even download apps. The website, one of the industry's biggest advancements, just doesn't allow that. Read more