The Uncomfortable State of <b>Voice</b> Commerce | RetailTechPodcast

The Uncomfortable State of Voice Commerce

Many people use voice to conduct simple tasks, like getting directions, making phone calls or checking to see if they need an umbrella when they go out. An August 2018 survey from Social Lens Research found that while 25% of US voice command users use voice to find a new product, a smaller percentage-10%-use the technology to make a purchase. Purchases via smart speakers don't happen very often, according to August 2018 data from Chatmeter, which surveyed 1,000 US voice tech users. Consumers don't yet seem comfortable with the mechanics of purchasing through voice, or trust that it will be secure. The Chatmeter study mentioned earlier also found that 42% of voice tech users were greatly concerned about security. As consumers get more comfortable with voice tech, we expect the concerns will fade. "Reordering is where voice commerce will gather momentum in 2019.". Read more