Tech Viewpoint: Three reasons Google's GDPR fine matters to US retail | RetailTechPodcast

Tech Viewpoint: Three reasons Google's GDPR fine matters to US retail

Google's record $57 million fine for violating the European Union General Data Protection Regulation should serve as a wakeup call for retailers everywhere. Google is one of those companies that isn't strictly a retailer, but engages in online retail activities. Its steep fine for not having enough transparency in how it collects and uses consumer data to personalize ads is of importance to any retailer that engages in online commerce with EU residents. Here are three reasons why what happened to Google means you need to carefully examine how you engage online with customers in the EU. The devil is in the details. As explained in the official statement from the National Data Protection Commission, the French regulatory body which levied the fine against Google, the problem isn't that Google doesn't provide any information about its ad personalization practices. The mere accusation of violating GDPR protocols could do serious damage to a retailer's brand, in the US as well as the EU. Given the ubiquity of Google, it is unlikely the company will see any negative impact in the marketplace from its fine. Is GDPR affecting how you design or operate your e-commerce site? Let me know at. Read more