One of the most successful mall companies in America reveals how it has defied the <b>retail</b> ... | RetailTechPodcast

One of the most successful mall companies in America reveals how it has defied the retail ...

There are currently 32 Westfield malls in the US, located in cities such as Los Angeles, New York, San Diego, and San Francisco. Getty/anouchka A good transit connection to the mall is crucial, especially given that many of these malls are located in urban areas where customers would not typically drive. Courtesy of Westfield One of the biggest downfalls in a weaker mall is its linear layout. "We work a lot on the customer journey, not only when you are in the mall but when you arrive at to the mall" to solve "Pain points." URW tries to make the bathrooms more comfortable and appealing so that the customer has a better impression of the mall overall. "We have been ahead of the pack in terms of changing the retail mix," Tritant said, adding that 70% of the new leases signed in 2018 were non-fashion concepts and more than 53% of its malls now have health and fitness services. Courtesy of Westfield URW has a target rotation rate for its stores: 10% per year, per mall. Read more