Jet.com strikes deal with Blue Apron to sell its meal kits online, Blue Apron shares surge | RetailTechPodcast

Jet.com strikes deal with Blue Apron to sell its meal kits online, Blue Apron shares surge

Walmart's Jet.com is now selling meal kits by Blue Apron, as the e-commerce company tries to build out its platform and grocery assortment to compete with Amazon and Whole Foods. Starting Monday, shoppers in the New York area will be able to purchase four different meal kits for same- or next-day delivery via Jet.com. Blue Apron shares jumped more than 18 percent to $1.35 in premarket trading Monday after the partnership was announced. Jet.com recently underwent a redesign and upgrade to offer faster delivery options and more local brands. More and more, customers have been coming to Jet.com searching for "Meal kits," according to Chief Customer Officer David Echegoyen. It's another way the meal-kit company is trying to reach more customers and give them more ways to order its food. Blue Apron has also tried selling kits in Costco stores. Read more