Five Reasons Why Chatbots are the Future of Customer Service | RetailTechPodcast

Five Reasons Why Chatbots are the Future of Customer Service

Chatbots are able to provide a seamless engagement experience across platforms to help marketers prepare micro-targeted offerings. Chatbots have moved away from the days of stilted, binary conversations to understanding not just a spoken or typed word, but analyze the context of its usage. From funny memes to pun-filled, enigmatic replies, many businesses are giving their chatbots a unique voice that appeals to customers and strengthens relationships. Moving beyond the type based engagement mechanism of SMS, chatbots can also interact with customers through voice based conversations. With improved technology, nuanced communication and greater reliability of enterprises, chatbots will allow businesses to achieve an ideal man-machine employment ratio that complements each other's efforts while achieving organizational goals. Customer service is one such segment which has already showed clear signs of growth post chatbot inclusion. Chatbots clearly, have moved on from being a fun tool for the retail industry to a real solution that guarantees stronger customer relationships. Read more