Diageo lines up <b>Amazon Alexa</b> whisky tasting experience | RetailTechPodcast

Diageo lines up Amazon Alexa whisky tasting experience

Diageo is piloting a voice-activated whisky tasting using Amazon Alexa in the UK market. The company said today that the new Amazon Alexa Skill will roll out under its Talisker single malt Scotch whisky brand. The 'Talisker Tasting Experience' is designed to make "The heritage of Scotch more accessible to more people", the company said. Amazon describes Alexa Skills as "Voice-driven capabilities that enhance and personalise your Alexa devices". "Talisker is a brand with ... rich heritage, produced by the sea on the Isle of Skye," said Benjamin Lickfett, head of technology & innovation at Diageo. The Talisker Tasting Experience Skill is live in the Amazon UK Alexa Skills store and on the Talisker Amazon page. Late last year, Diageo launched a cocktail-making app via amazon's voice-activated platform, called The Bar. Read more