Amazon brings Whole Foods voice shopping to Alexa

Amazon today announced that Echo smart speakers can now use their voice to add Prime Now order items to a Whole Foods cart. Amazon began to provide Prime Now deliveries for Whole Foods groceries in Atlanta and San Francisco earlier this year. With the launch of Alexa orders today, Prime Now Whole Foods deliveries will be available in all markets served by Prime Now. Say "Add steak to my Whole Foods Cart" and Alexa will note the order. Alexa-enabled devices speakers can also add items to a general shopping list visible in the Alexa smartphone app or order directly from Amazon's online marketplace by saying things like "Alexa, order more paper towels." Say this command today and Alexa will let you choose whether to place the order with Amazon or Whole Foods. Since the $13.7 billion acquisition of Whole Foods closed in August 2017, Echo speakers have gone on sale in Whole Foods stores, Amazon lockers have been added to Whole Foods locations, and 10 percent discounts have been placed on certain items for Prime members. Following earnings announced last month, CFO Brian Olsavsky said Prime benefits at Whole Foods are seeing one of the highest rates of adoption for a Prime perk in the company's history. Read more